Richard Dyer - Star Theory

We looked at a theorist called Richard Dyer, and examined his idea of the 'Star Theory'. The four parts of this theory focused on Constructions, Industry and Audience, Ideology & Culture, and Character & Personality.

Constructions - Stars are artificial images despite the fact that they are illustrated as 'real people'. A unique selling point helps their image as it makes them a more memorable artist. Therefore audiences are more likely to copy them or imitate them.

Their image is usually constructed through the media (advertising, magazines etc).  This has been stated, however some record companies don't understand the full process resulting in the failure of some artists.  Dyer suggested that TV shows such as The X Factor - subtract the longevity of some artists.  

Industry's and the Audience - Their main purpose is to make profit rather than statements, so institutions often sign artists who are alike other famous artists, as they know audiences will like them. However this does lead to a down fall in creativity and audiences don't want to spend money on blandness.  Some Star's can also be deemed opinion leader's and create a culture.  An example of this is Lady Gaga.  Her image is formed to to target people who like being unique, different and against following the latest fashion trend in the mainstream.  This enhances her 'star quality' as an artist.  

A criticism against the 'Star Theory' is that Star's tend to lose longevity because they fail to develop or sustain their image.  Also, other new and upcoming stars who are similar to them, distract the audiences attention.




Learning about Dyers Star Theory I was able to gain knowledge on how artists present themselves in a particular way.  This is helpful as I am aware of how i will market my artist.  I could then apply my knowledge and understanding about Dyer's Star Theory to my music artist, and present my him in a particular way.