Berger

What messages about women are being sent by paintings and photographs of women?


- Women are sex objects
- Women are passive (powerless) and dominated easily
- Women look like their utilized -dehumanised
- Women are shown as vulnerable
- Women are exposed/vulnerable/helpless/naked -> Illusion of 'ownership'-> Appealed to libido


Why does - according to Berger - a male audience like these messages?


- Males felt they could own women
- Scopophilia - pleasure of looking at someone else's body
- Men thought they were a dominant gender - Power
- 'Death-drive' - power over another -> Thanatos


Learning about Bergers ideas and how men like the messages that are sent about women, I was able to understand how I could target the male audience when creating my final music video.  I could even fulfil Berger's ideas about women in my music video if I feel it suits my chosen genre.