Deborah Knight - Satisfaction of having expectations fulfilled
Steve Neale - "Repetition and difference", enjoyment from the subtle deviations and innovations of what is expected
David Chandler - "Interpretive Community" - using tastes to create collective identity
Steven Neale, John Fiske, Tom Ryall (and others)
-Organises texts and meanings
(Jonathan Culler said: genre is a "contract between creator and viewer to make meanings more operative")
- Institutions use them as rules for successful films, bands, magazines, etc (speeds up creative process)
-Good way to market new texts to audiences (Eg// Terminator - market action films to males and females by introducing a female hero
-Reliable structure within which innovation can 'safely' occur without risking profits
Understanding why audiences like genres, we are able to apply clear genre conventions to our preliminary task. This is so we could target the specific audiences for specific genres.
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