Sunday, 17 July 2011

Identifying Genre Conventions

We watched a music video by Michael Jackson called 'Beat It'.  We tried to identify some of the Music Conventions in the video





Convention and Example                                                                          


. Close up of the artists face - establish visual image, audience feels closer - emotionally engaged
Close up of Michael Jackson's face


. Performance/narrative based                                                    


The dancing tells the story about people fighting.  Audience may imitate the dance

. Visuals enhance lyrics
Lyrics are about fighting so we visually see it                                                                  


. "Televised Bard"      
The visuals tell a story, links with lyrics.  Michael Jackson's character narrates the song             


After learning about Deborah Holstein's ideas we analysed a music video and applied her ideas to Michael Jacksons music video.  This made our understanding more clear as we could see them being used in popular music videos.  This was so we would be aware of these ideas when applying them to our own outcome.                                                   

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